Blog posts are an amazing way to show your expertise in a field of knowledge.
It increases your customers confidence in your brand, while improving your SEO dramatically.
But what about 60% of people that live in first world countries, who have a reading proficiency of a 12-14 year old? What about people who just don’t like to read content? What about commuters who would love to absorb your content whilst traveling? What about high functioning business people, who just happen to have dyslexia, a visual impairment or a temporary impairment that decreases their ability to absorb written content.
Audio and Video conversions of your content is an amazing way to improve your accessibility and your SEO all in one go.
If your blog posts aren’t made into youtube videos, you are missing out on a large audience that only consume information that way.
We use two tools for this process, but feel free to mention your other favorites in the comments.
Play.HT Audio Transcriptions
Play.HT provide the audio transcriptions for our blog posts. They have over 50 accents and dialects to choose from and are VERY affordable.
This blog post only cost us $1.75 for the audio file, which was also automatically pushed to our podcast channel, without any further work required.
Headliner.app Video Transcriptions
This service is free for up to 10 videos per month and will allow you to use your recorded voice or auto audio (from play.ht) to make a video with subtitles.
You have control over the audio wave, subtitles size, subtitle content and other text or media you want to embed, all in one easy to use web interface.
Extra Tip – Readability With TextMetrics
We have been using TextMetrics for around 4 years, back then it was called WebTextTool.
This tool measures the reading level against hundreds of criteria, to ensure your content is accessible to readers of all abilities.
It uses an average of the three internationally accepted indexes to create an average.